Direct Healthcare Group Acquires Bariatric Rental Specialist Poshchair Medical Ltd

Direct Healthcare Group, a leading provider of bariatric rental solutions through its Nightingale bariatric care division, has completed the acquisition of Poshchair Medical Ltd.

Poshchair Medical have developed a significant reputation for customer service and quality since it’s formation in 2005, particularly in the South of England.

This latest transaction represents Direct Healthcare Group’s third acquisition of 2018, following the purchase of the Transflo Cushion brand and Qbitus Products earlier this year.

Commenting on the purchase of Poshchair Medical, Mark and Sally Grinyer said: “We’re really excited for Poshchair Medical’s future following this acquisition by Direct Healthcare Group. It will be business as usual for Poshchair, however, we will now be backed with greater resources, more product offering and faster response times.”

Graham Ewart, CEO of Direct Healthcare Group, said: “The synergies that currently sit between Direct Healthcare Group’s Nightingale bariatric rental division and Poshchair Medical’s portfolio offering are evident. Further, the acquisition also provides us with the ideal opportunity to expand our geographical scope, allowing us to truly cover the entirety of the UK and significantly reduce rental lead times in the South. Clearly, with both Poshchair Medical and Nightingale, we are the UK’s market leader in bariatric rentals.”